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The latest thoughts and insights to challenge your thinking and
inspire innovation
CUSTOMER EXPERIENCE
The Importance of Customer Retention in the Automotive Industry and How to Improve It.
RETAILING & MARKETING
The Wisdom of Putting Data to Work.
DIGITAL TECHNOLOGIES
Email Blunders That Cost Dealerships 4.7% in Lost Sales.
RETAILING & MARKETING
Are BPO Companies Missing Out on a £5 Billion Opportunity?
CUSTOMER EXPERIENCE
The Agency Model: Restoring dignity in car purchase
RETAIL PSYCHOLOGY
Understanding Loss Aversion & The Endowment Effect in Car Sales
RETAIL PSYCHOLOGY
Stimulating the Senses: How Can Sensory Language Boost Online Car Sales?
RETAIL PSYCHOLOGY
Scent marketing in dealerships: The olfactory secret weapon?
RETAIL PSYCHOLOGY
Leveraging the anchoring effect for pricing strategies.
RETAIL PSYCHOLOGY
Herding Behaviour: From Ant Colonies to Car Byers
RETAILING & MARKETING
The Silent Treatment: A Curious Experience at a VW Dealership
CUSTOMER EXPERIENCE
Car-buyers face very fragmented journeys on OEM websites.
CUSTOMER EXPERIENCE
OEMs need to understand the omnichannel car-buying journey better.
CUSTOMER EXPERIENCE
When eCommerce harms the car-buying experience.
CUSTOMER EXPERIENCE
We've launched the Online Readiness Scorecard for UK car manufacturers.
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