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The latest thoughts and insights to challenge your thinking and
inspire innovation
The Importance of Customer Retention in the Automotive Industry and How to Improve It.
CUSTOMER EXPERIENCE
The Wisdom of Putting Data to Work.
RETAILING & MARKETING
Email Blunders That Cost Dealerships 4.7% in Lost Sales.
DIGITAL TECHNOLOGIES
Are BPO Companies Missing Out on a £5 Billion Opportunity?
RETAILING & MARKETING
The Agency Model: Restoring dignity in car purchase
CUSTOMER EXPERIENCE
Understanding Loss Aversion & The Endowment Effect in Car Sales
RETAIL PSYCHOLOGY
Stimulating the Senses: How Can Sensory Language Boost Online Car Sales?
RETAIL PSYCHOLOGY
Scent marketing in dealerships: The olfactory secret weapon?
RETAIL PSYCHOLOGY
Leveraging the anchoring effect for pricing strategies.
RETAIL PSYCHOLOGY
Herding Behaviour: From Ant Colonies to Car Byers
RETAIL PSYCHOLOGY
The Silent Treatment: A Curious Experience at a VW Dealership
RETAILING & MARKETING
Car-buyers face very fragmented journeys on OEM websites.
CUSTOMER EXPERIENCE
OEMs need to understand the omnichannel car-buying journey better.
CUSTOMER EXPERIENCE
When eCommerce harms the car-buying experience.
CUSTOMER EXPERIENCE
We've launched the Online Readiness Scorecard for UK car manufacturers.
CUSTOMER EXPERIENCE
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