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The latest thoughts and insights to challenge your thinking and
inspire innovation
Campervan essentials: Navigating the promise vs. reality gap.
CUSTOMER EXPERIENCE
The Agency Model: Restoring dignity in car purchase
CUSTOMER EXPERIENCE
Maximise conversions with personalised campaigns: The final chapter in our psychometrics series
RETAIL PSYCHOLOGY
Psychometrics profiling made simple: A DIY Guide to analysing your existing data.
RETAIL PSYCHOLOGY
Get inside your customers’ heads: How psychometrics can revolutionise your car sales.
RETAIL PSYCHOLOGY
Can ChatGPT do a better job than call centre agents?
DIGITAL TECHNOLOGIES
Understanding Loss Aversion & The Endowment Effect in Car Sales
RETAIL PSYCHOLOGY
The missing piece in the Agency model puzzle.
DIGITAL TECHNOLOGIES
Understanding the Subconscious Mind's Role in Decision Making
RETAIL PSYCHOLOGY
Navigating the Bumps in Automated Marketing in the Automotive Sector
DIGITAL TECHNOLOGIES
Stimulating the Senses: How Can Sensory Language Boost Online Car Sales?
RETAIL PSYCHOLOGY
Scent marketing in dealerships: The olfactory secret weapon?
RETAIL PSYCHOLOGY
First impressions count: Why OEMs should elevate the car rental experience
CUSTOMER EXPERIENCE
Leveraging the anchoring effect for pricing strategies.
RETAIL PSYCHOLOGY
Steering Your Digital Strategy with Wisdom: 10 Essential Do's and Don'ts
BUSINESS TRANSFORMATION
Herding Behaviour: From Ant Colonies to Car Byers
RETAIL PSYCHOLOGY
The Subconscious Power of Numbers in Car Sales
RETAIL PSYCHOLOGY
Countering Anchoring Bias: Effective Sorting Methods for Used Car Websites
RETAIL PSYCHOLOGY
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