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The latest thoughts and insights to challenge your thinking and
inspire innovation
Is AI set to revolutionise automotive contact centres in 2024?
CUSTOMER EXPERIENCE
Email Blunders That Cost Dealerships 4.7% in Lost Sales.
DIGITAL TECHNOLOGIES
Another Car Rental Gone Wrong: A Tale of Warning Lights and Woes.
CUSTOMER EXPERIENCE
Windmills to Agency Model: Don Quixote Rides Again.
CUSTOMER EXPERIENCE
How Long Will Car Buyers Have to Tolerate Incomparably Poor Digital Experiences?
DIGITAL TECHNOLOGIES
Unpacking the BMW Experience: From Anticipation to Enjoyment
CUSTOMER EXPERIENCE
Could The Brilliant Dacia UK's Online 'Guides' Become Victims Of Their Own Success?
CUSTOMER EXPERIENCE
Campervan essentials: Navigating the promise vs. reality gap.
CUSTOMER EXPERIENCE
The Agency Model: Restoring dignity in car purchase
CUSTOMER EXPERIENCE
Scent marketing in dealerships: The olfactory secret weapon?
RETAIL PSYCHOLOGY
First impressions count: Why OEMs should elevate the car rental experience
CUSTOMER EXPERIENCE
The Silent Treatment: A Curious Experience at a VW Dealership
RETAILING & MARKETING
OEMs need to understand the omnichannel car-buying journey better.
CUSTOMER EXPERIENCE
When eCommerce harms the car-buying experience.
CUSTOMER EXPERIENCE
We've launched the Online Readiness Scorecard for UK car manufacturers.
CUSTOMER EXPERIENCE
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